Brand Discovery

Brand Discovery Questionnaire

Let’s get to know your story and vision.

Date Submitted(required)

Submitted By(required)

Client Company Name(required)

Client Contact Name(required)

1 – What's the story? How did the idea begin? Include what inspired you or what motivates you to continue on.(required)

2- Who are your biggest competitors?(required)

3- What sets you apart from your competitors?(required)

4 – What 3 brands do you love and why?(required)

5 – What positive things do you look for when you experience similar brands?(required)

6 – What negative thing from your own experience do you want to avoid?(required)

7 – What problem are you solving?(required)

8 – What is your Unique Value Proposition?(required)

9 – If your brand was a person, what type of personality would it have?(required)

10 – What personal traits would your brand have? MASCULINE, FEMININE, GREY, COLORFUL, MODERN, CLASSIC, PROFESSIONAL, CASUAL, FUN, SERIOUS, CONSERVATIVE EXTRAVAGANT, SPORTY, ELEGANT, APPROACHABLE, AUTHORITATIVE(required)

11 – Which of these words helps describe your brand? LUXURY, ELEGANT, SIMPLE, CASUALMODERN, WARM, FRIENDLY, FUN, MINIMAL, FEMININE, BRIGHT, TRENDY(required)

12 – What colors are you envisioning for your branding?(required)

13 – Who is your target audience? Describe your ideal customer.(required)

14 – What age range is your ideal customer?(required)

15 – What income bracket is your ideal customer?(required)

16 – What virtual space does your ideal customer spend time on?(required)

17 – What places does your ideal customer hang out in?(required)

18 – Describe the ambiance and the feeling you want each Customer to have when they arrive.(required)

19 – What promise are you making to your potential Customers?(required)

20 – What key message do you want to drive to your potential Customers?(required)

21 – Describe the brand in 5 key words.(required)

22 – What are the brand's top 3 strengths or assets?(required)

23 – What are the brand's top 3 weaknesses or struggles?(required)

24 – What marketing strategies have worked for you in the past?(required)

25 – What marketing strategies have NOT worked for you in the past and why not?(required)

26 – What unique experiences will your customer experience with your brand that can be used to highest and use as selling points?(required)

27 – What is the marketing budget for the first year?(required)

Additional Notes(required)