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Brand Discovery
Brand Discovery Questionnaire
Let’s get to know your story and vision.
Date Submitted
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Submitted By
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Client Company Name
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Client Contact Name
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1 – What's the story? How did the idea begin? Include what inspired you or what motivates you to continue on.
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2- Who are your biggest competitors?
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3- What sets you apart from your competitors?
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4 – What 3 brands do you love and why?
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5 – What positive things do you look for when you experience similar brands?
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6 – What negative thing from your own experience do you want to avoid?
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7 – What problem are you solving?
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8 – What is your Unique Value Proposition?
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9 – If your brand was a person, what type of personality would it have?
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10 – What personal traits would your brand have? MASCULINE, FEMININE, GREY, COLORFUL, MODERN, CLASSIC, PROFESSIONAL, CASUAL, FUN, SERIOUS, CONSERVATIVE EXTRAVAGANT, SPORTY, ELEGANT, APPROACHABLE, AUTHORITATIVE
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11 – Which of these words helps describe your brand? LUXURY, ELEGANT, SIMPLE, CASUALMODERN, WARM, FRIENDLY, FUN, MINIMAL, FEMININE, BRIGHT, TRENDY
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12 – What colors are you envisioning for your branding?
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13 – Who is your target audience? Describe your ideal customer.
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14 – What age range is your ideal customer?
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15 – What income bracket is your ideal customer?
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16 – What virtual space does your ideal customer spend time on?
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17 – What places does your ideal customer hang out in?
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18 – Describe the ambiance and the feeling you want each Customer to have when they arrive.
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19 – What promise are you making to your potential Customers?
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20 – What key message do you want to drive to your potential Customers?
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21 – Describe the brand in 5 key words.
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22 – What are the brand's top 3 strengths or assets?
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23 – What are the brand's top 3 weaknesses or struggles?
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24 – What marketing strategies have worked for you in the past?
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25 – What marketing strategies have NOT worked for you in the past and why not?
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26 – What unique experiences will your customer experience with your brand that can be used to highest and use as selling points?
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27 – What is the marketing budget for the first year?
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Additional Notes
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Submit
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